CHRISTMAS SHOPPING MADE FOR GUYS!

Back in the 1970's, there was a upscale women's clothing store located in an old mansion along Grand Avenue east of Terrace Hill in Des Moines, Iowa called Phase ll. It was owned by Pete Feldman who also owned a women's clothing store, Feldman's, in the Merle Hay Mall on the northwest side of town.

        It was fun to shop there for your "Sweetheart" at Christmas time, especially for men. They would have a special night just for men where they would have "beverages and goodies" and Santa Helpers that were young ladies who were easy on the eyes.

      The coolest thing to me was the way Pete merchandised his clothing. High on various walls were total outfits pinned  to be examined. It was great to stand there look up and if you liked what you saw make your decision on the spot. You would tell one of the clerks if she had maybe the complete outfit(slacks, blouse & sweater) in a certain size then consider it sold. Then they would gift wrap it for you. 

        You could be in and out of there in very little time. I'm not sure if many places do that sort of thing anymore. I'm sure there are, but, if there aren't there should be!