JAGUAR-WHAT'S IT CALLED?

      Most of my lifetime the auto, Jaguar, has been pronounced Jaguar with that hard R at the end. Then somewhere along the way, a few years ago, they changed the pronunciation to something like Jag-A-wa--or close!

        Now, it seems like they have changed it to Jagwe- or Jagwa. But, the announcer on their TV commercials says it so softly your not really sure. It's as if they are simply attempting to put a new "Snob Appeal" twist to it all. I guess that hard "R" at the end just doesn't have that stuffy-sophisticated sound they want!