FOR A GUY SHOPPING IT WAS PARADISE!

       In today's Obituary section of the Des Moines Register, I read where "Pete" Feldman passed away. I remembered Feldmann"s women's clothing store in the Merle Hay Mall in Urbandale, Iowa and in the 1970's he opened two upscale women's clothing stores on Grand Avenue in historic sites. 

       As a single man during the late 1970's, it was truly an "experience" to shop at Feldmann's Phase II on Grand Ave. around Christmas time. He not only had a "gentleman's night" during the Holidays and you were treated with wines and cheese along with first class assistance from his staff including young ladies modeling his clothing lines. 

      Many of his outfits that he carried were displayed high on the walls so you could simply look up and if there was something you wanted to purchase, someone would get it for you in the correct size. Everything was gift wrapped if desired. It was every shopping man's dream at Holiday time. He was truly an innovator! He was 88 years old and lived in Naples, Florida.