Thursday, June 15, 2017

CALL A SPADE A SPADE!


        Through the years we have heard job descriptions brought up in different ways. For example, the classic one tied to the garbage man. Examples would be the "sanitary engineer" or the "waste collector."

       The best one of late was one I saw on a poster announcing an upcoming event at a local women's clothing store at Tanger Outlet Mall here in Williamsburg, Iowa. A young lady will be here on May 20th and she is billed to assist you--"To enhance your wardrobe for the upcoming season. How to mix and match, pack for a vacation while maximizing your choices, etc."

        What is her title you ask. She is billed as a "INTUITIVE WARDROBE ENHANCER!" I'm not even sure how to use the word intuitive in a sentence. I know this type of promotional creativity has been around for a long time.

        I remember the time in the 1980's when Younker's in Des Moines had someone that would do your "colors" for a few. I don't believe they called them "Color Enhancer's?" You should head out there and get enhanced!

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